Introduction to Sales

Selling is the focal point of most businesses. No matter how good your product or service is, it will not sell itself.  If nobody buys our product it is worthless.  Sales people are very important to us and it is a worthwhile investment to train them properly.

Who will benefit?

This course is designed as an introduction to sales and is suitable for people who are starting out on their sales career or people who have recently started selling and wish to sharpen up their skills.

Objectives

This is a one day course designed to help participants:

·   Recognise the importance of the sales person

·   Develop confidence in their product and themselves

·   Find new customers

·   Approach new customers

·   Close the sale

Content

·   The role of the sales person

·   The sales process

·   Prospecting for customers

·   Making the call

·   Creating the right impression

·   Selling by phone

·   Handling objections

·   Closing techniques